“This is the era of marketing communications.”

As a company, we strive to deliver effective and strategic marketing communications solutions to our clients. Our experience is broad and our focus is on fresh high quality thinking, exposing new opportunities and delivering marketing communications strategy with impact. It is our belief that every tactical execution should be working toward successful outcomes; increased impact, maximized budget as well as brand building and leadership positioning. We enjoy our industry and are as passionate about our creativity as we are about planning, strategizing and delivery. i2Media exists to improve our clients’ business performance and to deliver sustainable marketing communications solutions that allow them to profit.

“Both sides must win. That’s not all. Our clients’ customers must also win.”

At i2Media, we aspire to grow with our clients. We believe their success is also ours. We craft our marketing communications and technology solutions in ways that allow our clients to involve us in each area of the marketing mix on a strategic as well as customer-centric basis. We take great pride in maintaining long-term client partnerships, and we attribute this to our quality, added value services, professionalism and untiring focus on delivery.

“Let’s get the facts straight. The Internet is a media solution; IT-driven no doubt. But it’s not an IT solution.”

At i2Media, we recognize the Internet as an IT-driven media solution, not an IT solution. As such, it is our approach to deliberately incorporate it into our clients’ businesses as part of an overall media, marketing and technology solutions package.

“To succeed in the 21st Century knowledge and information economy, you need three critical components – content, communication and community - all fused into one platform. It will be difficult for the k- and i-economy to be realized without taking this trinity seriously.”

Among others, i2Media’s business revolves around the development and management of quality content and business- and learning-centric e-communities. We passionately believe great content is a powerful tool to educate customers who are increasingly finicky about quality and customer service. We also believe that e-communities are effective in the promotion of information exchange between vendors and their customers – it’s a wonderful way for our clients to connect with their customers in the marketplace.

“How's this for a surprise. The ‘e’ in e-business is the easy part. The hard part is the business. Untested business models and paradigm shifts can give you sleepless nights.”

Every business owner the world over is now grappling with the daunting task of seriously understanding and considering ways to leverage the Internet for a good return on his investment. At i2Media, we believe this process to be one of a paradigm shift. Discarding tried and tested ways of doing business to embrace new approaches is, in itself, a radical change in mindset. But once the customer knows how and where the Internet can fit into his overall business, the task becomes a little easier to handle. It's then time to help him develop his very own Web-based marketing strategy. This is where i2Media plays its role as a consultant and partner to our clients’ business to add value.

“The 21st Century is the realm of the e-Corporation. Even so, technology is not the driver. The e-Corporation is still about people and relationships – basically life itself.”

A good part of i2Media’s business revolves around business- and learning-centric e-communities for a very simple reason. We believe that the presence of e-communities will, in turn, create what we call the electronic customer or simply e-customer. What is an e-customer? Simply put, this new brand of customer demands more than just the traditional mass advertisement to be convinced to purchase a product or service. And this is where the e-community plays its role – peer-to-peer validation and relationship management. i2Media’s role in this respect is that of a facilitator. We help our clients build and manage these strategic e-communities.

“If you are not consistent and regular in the way you promote your products or services, the odds of succeeding go way down. The primary function of your marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your products and services accepted and thrive in the marketplace.”

“The Internet is not just a new medium. It's a medium with an attitude.”

Given that the Internet is based upon fast-moving technology, has a free spirit and is very unforgiving of sub-standard performance, it is little wonder why there is so much concern amongst business owners around the world and especially in Malaysia, when it comes to understanding the medium. The days of just putting up a website and calling it a day are gone – we must now treat the Internet as an extremely vital part of everyday business and find new ways to innovate or be left out. i2Media helps its clients to refocus and realign their existing business to get up to speed with these radical changes.

“The Internet is set to radically affect business profitability and customer expectations. Traditional companies must be quick to reinvent themselves or simply miss out on this communications revolution.”

Considering the fast emerging digital marketplace and the various new ways of doing business in the electronic economy (e-economy), every business owner must decide once and for all whether he wants to meaningfully participate or simply watch from the sidelines. On one hand, he reinvents himself by embracing the spirit of a pioneer – taking all the risks to explore the digital frontier. On the other hand, he just allows the revolution to pass him by. i2Media is very clear about what its wants to do. We believe the Internet has immense potential as a marketing and learning tool. As an interactive medium, it promises an inter-personalization of advertising and communication – making the general process more efficient, effective, and extensive. What’s your choice?