When we are not busy attending to our clients, we continuously feed our brain matter with the latest thinking in the marketplace in order to serve them better. As with anything in the 21st Century, change remains a constant. To keep ourselves abreast with the times, we always refer to the ever increasing body of knowledge, in particular in the areas of marketing, positioning and branding. We also like stuff related to strategies, design and the media. These books not only serve as important guides and benchmarks for what we do on a daily basis, but are also vital for our personal development, individually and corporately.
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Differentiate Or Die: by Jack Trout with Steve Rivkin |
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Positioning: by Al Rise & Jack Trout |
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The 22 Immutable Laws of Marketing: by Al Ries & Jack Trout |
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The New Positioning: by Jack Trout with Steve Rivkin |
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Focus: by Al Ries |
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Good to Great by Jim Collins |
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The End of Marketing As We Know It by Sergio Zyman |
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Information Rules: by Carl Shapiro and Hal R. Varian |
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The 22 Immutable Laws of Branding by Al Reis & Laura Reis |
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Brand Manners: by Hamish Pringle & William Gordon |
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Global Literacies: by Robert Rosen, Patricia Digh, Marshal Singer & Carl Phillips |
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The Chellange of Organizational Change: by Rosabeth Moss Kanter, Berry A. Stein & Todd D. Jick |
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International Business Strategy by John Ellis & David Williams |
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The Strategy Process: by Henry Mintzberg & James Brian Quinn |
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Citizen Brand: by Marc Gobe |
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E-Learning: by Marc J. Rosenberg |
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The Power of News: by Donald Read |
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The Best of the Best of Brochure Design by Rockport Publishers |
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Creative Newsletters & Annual Reports by Rita Street & Roberta Street |
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Designing Brand Identity: by Alina Wheeler |
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The Purpose Driven Life: by Rick Warren |
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Creating Desire by John Machado |
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The Brand Mindset by Duane E. Knapp |
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The Fall of Advertising & The Rise of PR by Al Ries & Laura Ries |
